ePublishing 101 (#6) - Cross-Promoting Your PDFs

Ronin Arts and Adamant Entertainment, two of the most well-respected and successful PDF publishers in the game industry, join forces to give prospective PDF publishers an inside view into running a successful ePublishing business.

ePublishing 101 was a bi-weekly tutorial on every aspect of doing business as a PDF publisher, covering topics from planning and production to release and marketing, and everything in between-- giving readers the benefit of the extensive experience of Phil Reed of Ronin Arts and Gareth-Michael Skarka of Adamant Entertainment.

In this issue, Philip Reed looks at the concept of cross-promoting your products -- a way of creating a "win-win" scenario with your fellow publishers. Discussing locating and contacting a potential cross-promotion partner, and various cross-promotion methods, the information in this issue builds on methods of promotion that worked for Ronin Arts.

6-pages. Written by Philip Reed.